Our products tell the story of the 66˚North brand, our customers, and activity in the unpredictable Icelandic climate. In Icelandic "saga" means "story," but with connotations to storytelling, history, mythology, and cultural tradition.
Products are organized around such immersive, interconnected sagas — each tell their own story each season but are also in conversation with everything else in the collection through their specific, complementary purposes, functions, and aesthetics.
All sagas require heroes, and for 66˚North these heroes are Jökla, Drangajökull, Tindur Down, and Snaefell. All other products and product families work to complement and support these heroes.