Brand book
Updated: 17 February 2022

It's impossible! Let’s do it!

66°North brand + design system

Tell me about the brand

What makes 66ºNorth, 66°North? Learn about why we do what we do and how we are different from the competition

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How to use the brand

For the brand coherence model to work we need a visual identity that is easy to apply consisntently across different applications, and differs us from the competition through the Icelandic Art of Living.

These guidelines cover the essential elements to detailed application usage across mediums.

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Quick start
Brand architecture
Writing guidelines
Logos